28-30 Sept.


Thursday, 28 Sept. 17:55

Empowering People with Osteoarthritis to Find Products and Tips Through a Digital System of Information Finding

Ela Neagu, Lizzie Raby and Chris McGinley

8 min. lightning talk
The aim of the project is to empower people through a digital system, to take control of their condition. The system is being investigated to signpost people to relevant products and tips, enabling them to be and remain independent for longer through a more natural process of information finding.

It is estimated that ten million people in the UK have arthritis1, the most common condition is Osteoarthritis (OA). When living with a complex physical limitation finding relevant information in order to maintain independence is vital. These results are part of a research project undertaken by the Helen Hamlyn Centre for Design with Arthritis Research UK support.

The aim of the project is to empower people through a digital system, to take control of their condition. The system is being investigated to signpost people to relevant products and tips, enabling them to be and remain independent for longer through a more natural process of information finding.

A co-design and double-diamond2 research methodology has been adopted. Interviews, observations and user testing have been carried out with thirty-four participants with OA.

Results highlighted that there is a poor awareness regarding useful products, tips and routes to take in order to find such information, with many people not knowing what they are looking for in that instance or if a suitable product even exists.

The system works by focusing the search requirements on the problem and not the solution. Individuals are asked to define the task that they find difficult, instead of expecting them to know what they need. This simplified approach aims to empower people to easily find the help they need through methods that mimic natural human interaction. The areas that are been investigated are methods of browsing, the terminology used in browsing, the terminology used in describing the need/issue faced, and what information individuals expected to find. All have been put in the context of physical limitations and fatigue caused by arthritis and the ageing process


Ela Neagu, Lizzie Raby and Chris McGinley

Ela Neagu​

Ela Neagu interests focus on healthcare design, particularly projects investigating user experience and behaviour, and dealing with sensitive information. Her main area of focus is information distilling and methods to create better communication. After volunteering for medical centres and experiencing them first hand she started her MA/MSc in Innovation Design Engineering (a double masters between Royal College of Art and Imperial College London) in October 2013. Ela joined the Helen Hamlyn Centre in 2015 as a Research Associate working with Arthritis Research UK. She is currently head of product at Nettoken - a start-up she co-founded.

Lizzie Raby​

Lizzie Raby graduated from Birmingham City University, with a first class degree in Visual Communication: Graphics. She subsequently graduated from the Information Experience Design Masters at the Royal College of Art, in summer 2014. Lizzie’s research interests largely focus on information sharing, mental health and psychology. She is now entering her fifth year working at the Helen Hamlyn Centre for Design. Where she initially began work on the ‘Drink Informed’ project codesigning patient information with dependent drinkers and clinicians within NHS hospitals in Portsmouth. Currently she is involved in collaborations with Arthritis Research UK and the Public Health, Northern Ireland.

Chris McGinley​

Dr. Chris McGinley is a Research Fellow at Royal College of Art, where he leads the Age & Diversity Lab at the Helen Hamlyn Centre for Design. An award-winning people-centred designer, researcher and writer, Chris’ research interests focus on design ethnography and the role of empathy to inform research-driven peoplecentred design. He has worked in the field of inclusive design for over a decade, on industry and academic projects that have been successfully commercialized, exhibited and disseminated internationally. Extensively published in the area of people-centred design, he delivers lectures, workshops and training globally in educational, industry and government settings​​

Scheduled on

17:00 - 17:45
17:55 - 18:45
Lightning Talks
Friend or Foe: The Importance of Perception in Designing for Organisational Change
Clément Génin

Empowering People with Osteoarthritis to Find Products and Tips Through a Digital System of Information Finding
Ela Neagu, Lizzie Raby and Chris McGinley

Come Closer, I’ll show You What I See! VR and the Next Level of Social Communication
Ulrike Stemmer

Tips from an IA Newbie: 7 Things I Learned
Rob Scott


About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
+46 8 555 702 00


Our sponsors

The following sponsors have already committed to EuroIA 2017:

Trivago is a hotel search which empowers more than 120 million travelers every month in their search for the ideal hotel. By using trivago, you can sift through over 900,000 hotel deals, from 250+ booking sites and hotel chains at once.

FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.

User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.

Tobii Pro, being a world leader in eye tracking products and services, helps business and science professionals gain valuable insights into human behaviour. Our innovative and high-quality eye tracking solutions capture human behaviour in a natural way, ultimately affording users access to valuable, objective data about real responses to stimuli..

Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design. is an industry leading prototyping platform which gives designers, entrepreneurs, and developers the power to create pixel-perfect web and mobile app prototypes that look and feel just like the real thing. All without a single line of code.

Balsamiq is the maker of Mockups the rapid wireframing software that combines the simplicity of paper sketching with the power of a digital tool so that teams can focus on what's important. Balsamiq is a small and personable company that competes on usability and customer service. Balsamiq believes work should be fun, and that life is too short for bad software.

Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.

GatherContent helps to take the chaos out of producing website content. The easy to use online tool helps you to organise your website content in one place, ensuring content is in the right structure, well written and ready for the CMS. We also help you manage workflow and approval processes, ensuring that content is complete and ready on time.

Great user experiences require solid consumer insight, brilliant digital design, and sustainable business models. This is the core of the digital transformation, and where we thrive – collaborating to turn your business strategy into profitable products and services that people love.

Axure RP gives you the wireframing, prototyping and documentation tools needed to make informed design choices, persuade any skeptics, and document your design... and maybe win a few fans along the way.

Optimal Workshop is the creator of a suite of usability tools to help improve your website navigation, define information architecture, understand first-clicks, capture qualitative research, and more.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at)