28-30 Sept.


Saturday, 30 Sept. 09:00

Diagrams, Maps and Models

Dan Ramsden

4 h. tutorial
Drawing a diagram of a system or information architecture is one of the most important skills an IA can develop. Whether you’re describing a structure, explaining a domain or following the path of an experience, being able to visually represent the otherwise abstract end of UX design brings value to projects and coherence to teams.

Drawing a diagram of a system or information architecture is one of the most important skills an IA can develop. Whether you’re describing a structure, explaining a domain or following the path of an experience, being able to visually represent the otherwise abstract end of UX design brings value to projects and coherence to teams.

In this workshop three members of the user experience architecture team at the BBC will help you explore ways of drawing systems, structures and experience and contexts.

You will: Learn and share the best ways to represent structures and systems Explore the difference between describing structures and the experiences that contain them Gets tips on the tools, techniques and process to visually represent relationships and systems Learn tools and techniques to map project contexts as well as information architecture Discover ways of predicting and describing the future

In the workshop we’ll explore a range of techniques. Each participant get the chance to explore their own project from multiple perspectives - we'll map stakeholders, domains, constraints, experiences and anything else that ultimately impacts the user experience and our ability to influence it.


Dan Ramsden

As Creative Director for UX architecture (UXA) at the BBC, Dan leads a team of IA specialists. He’s responsible for defining the professional practice of UXA at the BBC and ensuring that the organisation is creating information architecture that delivers the best possible experiences to its editors and audiences. Dan has previously worked for agencies and ran a theatre company. He now designs labels, vocabularies, URLs, navigation, strategies and processes. He lives just outside Sheffield (UK) with a wife, a child and a cat called Rosa.

Dan will be joined by members of the BBC UXA team – which includes:

Jo Chambers

Jo is a Senior UX Architect at the BBC helping the UX&D teams navigate the complex worlds of data, experiences, and the connections of things within the realms of interactive TV. Jo is originally from New Zealand via a life in Germany where he worked as a consultant for interactive and on demand TV services and founder of Eye OnDemand. When not in full work mode, Jo is busy discovering all the delights of his new home in Manchester and travelling back and forth between the UK and Frankfurt. He loves a good structural map and a well made cup of coffee.

Vicky Holland

Vicky is a UX Architect at the BBC, currently working on creating consistent navigation and experience across the many on online production tools. Prior to this she worked at an agency where she worked with clients and users to organise all their complicated information into beautiful and positive user experiences, and even further back in history, was a librarian. She lives in London and spends her spare time organising noisy music events and taking pictures of them.

Rob Scott

Rob is a User Experience Architect at the BBC, currently working to describe the Information Architecture of the BBC's Global Experience Language (GEL). He previously worked on products for internet-enabled big screen devices, including the pre-Rio Olympics refresh of the Red Button+ service. Prior to the BBC, he spent 7 years with a niche provider of meaningful travel experiences, constructing the IA for CRMs, flight booking and event management systems. He also co-organises the VR Manchester Meetup and will happily talk about 'presence' for hours if you let him.

Scheduled on

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About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
+46 8 555 702 00


Our sponsors

The following sponsors have already committed to EuroIA 2017:

Trivago is a hotel search which empowers more than 120 million travelers every month in their search for the ideal hotel. By using trivago, you can sift through over 900,000 hotel deals, from 250+ booking sites and hotel chains at once.

FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.

User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.

Tobii Pro, being a world leader in eye tracking products and services, helps business and science professionals gain valuable insights into human behaviour. Our innovative and high-quality eye tracking solutions capture human behaviour in a natural way, ultimately affording users access to valuable, objective data about real responses to stimuli..

Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design. is an industry leading prototyping platform which gives designers, entrepreneurs, and developers the power to create pixel-perfect web and mobile app prototypes that look and feel just like the real thing. All without a single line of code.

Balsamiq is the maker of Mockups the rapid wireframing software that combines the simplicity of paper sketching with the power of a digital tool so that teams can focus on what's important. Balsamiq is a small and personable company that competes on usability and customer service. Balsamiq believes work should be fun, and that life is too short for bad software.

Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.

GatherContent helps to take the chaos out of producing website content. The easy to use online tool helps you to organise your website content in one place, ensuring content is in the right structure, well written and ready for the CMS. We also help you manage workflow and approval processes, ensuring that content is complete and ready on time.

Great user experiences require solid consumer insight, brilliant digital design, and sustainable business models. This is the core of the digital transformation, and where we thrive – collaborating to turn your business strategy into profitable products and services that people love.

Axure RP gives you the wireframing, prototyping and documentation tools needed to make informed design choices, persuade any skeptics, and document your design... and maybe win a few fans along the way.

Optimal Workshop is the creator of a suite of usability tools to help improve your website navigation, define information architecture, understand first-clicks, capture qualitative research, and more.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at)