28-30 Sept.

Conference: Thursday Friday Saturday


Thursday, 28 Sept.

08:30 - 09:00
God morgon... Registration... Coffee... Conversation.
09:00 - 13:00
Gyllen Salen
Closure Experiences: Adapting and Designing for the End
Joe Macleod
'Time and life can not be halted. Where we make a start, an end will follow. Both have the power to influence our perception of the world as an individual and as a society.
Organisational Change
Changing Blueprints: Designing Services for Changing Organisations​
Vincenzo Di Maria and Claudia Busetto
In service design practice the “blueprint” is not only an arrival point or final deliverable: it condensates the different phases of a user experience, the elements that are part of it and all the activities that are needed to make it work.
Core IA
Introduction to Information Architecture
Donna Spencer
From categorisation to content modelling, this four hour workshop will cover the fundamentals of information architecture. Using lots of real world examples, you will leave with an understanding of both the theory, along with the practical methodologies needed to get started.'
Core IA
Crafting the Discovery Phase: Starting Design Projects Right
Dan Brown
'Whether you call it discovery, strategy, requirements, research, or inception, the first 20% of a design project can make or break it.
13:00 - 14:00
14:00 - 14:45
Stephanie Hughes​
​Stephanie Akkaoui-Hughes is a world renowned architect and speaker with a distinctive vision and voice. She believes that the most sustainable forms of innovation emerge at the intersection of different fields. Her speeches, workshops and keynotes encourage interaction and innovation, transform approaches and provide for actionable tools.​
14:55 - 15:40
Domain Driven Design at UK Parliament
Anya Somerville, Silver Oliver and Michael Smethurst
'The two Houses (Commons and Lords) are largely autonomous, as are many of the offices inside the Houses. Many of Parliament’s current systems have evolved separately over years, digitising processes in isolation.
In-built Intelligence: The Information Architecture of Intelligent Environments
Paul-Jervis Heath
The ‘internet of things’ moves technology out of our hands and into the environments we inhabit. Rather than devices which constantly demand our attention, technology can be embedded everywhere yet goes largely unnoticed until called upon; present but at the periphery of our attention for most of the time. This creates a new relationship between us, the environments we inhabit and the technology in those environments.
15:50 - 16:35
Inclusive Urban Development by Visualising the Future
Jeroen Grit and Koen Terra
Why do municipalities generally involve stakeholders in urban development projects? Because protocol dictates this needs to be part of the process. Gathered input often lacks quality and is not representative of the crowd it actually should represent. We decided this needed to change. For our work on an urban development project, we put all stakeholders first. Through both digital and physical encounters, we visualised the future.
Experiment-Driven Service Development
Peter Boersma and Jason Mesut
Most of today’s successful companies are what Dave Gray and Thomas Vander Wal call “Connected Companies”: companies that are “deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time”.
16:35 - 17:00
Coffee break
17:00 - 17:45
Race to the Top: Building Skyscrapers and Design Teams that Soar
Alissa Briggs
In this talk, you’ll learn how skyscrapers get built and apply these lessons to become a better design leader. Alissa Briggs, Head of Design at the world’s #1 mobile construction app, will share how she transformed designers into leaders, double the size and impact of the design team, and create a user-centric company culture.
Information Architecture in the Dawn of a Digital Oral Age
Konstantin Weiss
We speak to each other in text threads. We filter and skim, copy, modify, forward and share bits and pieces in chat bubbles. We speak to machines, and they speak back to us. We ask them for help, and they suggest and predict. They adopt to our habits and live changes, as we feed them with what we think, how we feel and what we do. As we and they adopt, machines shift from being objects and tools, and become assistants and agents. If our new behaviour and communication patterns start to resemble oral cultures, what does it mean for Information Architecture?
17:55 - 18:45
Lightning Talks



About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
+46 8 555 702 00



We are still looking for sponsors to make EuroIA 2017 a truly great conference. Sponsoring details

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at)